The IOC will launch an online Channel to broadcast the Beijing 2008 Olympic Games in 77 territories* across Africa, Asia and the Middle East, including India, Republic of Korea, Nigeria and Indonesia, it was announced today.
From 6 August 2008, the IOC will broadcast a selection of Beijing 2008 Olympic Games clips as Video On Demand (VOD). The IOC’s Channel will be available on YouTubeTM, geo-blocked within each territory, at: www.youtube.com/beijing2008
The IOC’s Channel will be accessible in territories where digital VOD rights have not been sold or have been acquired on a non-exclusive basis.
Olympic Broadcasting Services (OBS), a wholly owned subsidiary of the IOC, will produce regularly updated Olympic content. The package will include highlights, news and daily clips of the competitions, available throughout the 17-day period of the Games.
After online broadcast coverage was made available in a handful of territories for Athens 2004, and in 23 territories for Turin, Beijing 2008 marks the first time that digital media coverage will be freely available across the world provided by the rights-holding broadcasters and/or directly via the IOC’s Channel.
IOC Director of Television and Marketing Services, Timo Lumme said: “The IOC’s priority is to ensure that as many people as possible get to experience the magic of the Olympic Games and the inspirational sporting achievements of the Olympic athletes. For the first time in Olympic history we will have complete global online coverage, and the IOC will have its own broadcast Channel and content production facilities. The IOC’s Channel will make fantastic Olympic footage available where young generations of sports fans are already going for online entertainment, and will complement the footage offered in these territories by our broadcast partners across all media platforms.”
By offering an abundance of freely available content across media platforms around the world, including over the internet, the IOC believes it is limiting the risk of piracy infringements. As a service to our readers, Around the Rings will provide verbatim texts of selected press releases issued by Olympic-related organizations, federations, businesses and sponsors.
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