August 3, 2007
Ed Hula, Editor
TOP STORIES
Rio Report: Stadium-Shaking
Pan Ams Close
The 2007 Pan American Games in Rio de Janeiro ended under the full moon Sunday, while fireworks shook giant Maracana Stadium as if...   ...more
USOC Medal Doubts
for 2008 Olympics
The U.S. expects to be "blown out of the water" by China at the Beijing Olympics, while the head of the U.S. Olympic Committee says the 2008 Games could...   ...more
Op Ed: Olympic Media Face
New Great Wall of China
A lot has been said about whether the press will be able to report freely in Beijing for the 2008 Olympics. New rules for the press went into effect this year that...   ...more
Voices From The Family
"We have a lot of things to learn from the Pan American Games, no doubt. The organization of the Pan American Games has made it easier for us to discover what we need to do to make it better."
Carlos Nuzman, president of both Rio 2007 and the Olympic Committee of Brazil, on how the Pan American Games affects plans for a possible Olympics bid for Rio.
"They're blowing us out of the water in the gold medal race...It's no secret that we're more than an underdog."
− U.S. Olympic Committeee chief executive Jim Scherr, predicting China will win more medals at the 2008 Beijing Olympics.
"For the Brazilian society, the money that would be spent on an Olympic Games would be hard to justify...The World Cup is a lot easier to sell"
Marcos Uchoa, a TV Globo sportscaster on Brazilian bids for the 2014 FIFA World Cup bid and 2016 Olympics.
"I don't know who is Shia, Sunni or Kurdish in our team. All we know is that we are Iraqis. We were born so and we will remain so."
− Iraq national soccer team midfielder Haitham Kazim, on the team's Asia Cup championship.
THIS WEEK'S HEADLINES



Op Ed - Commentary by Ed Hula



Olympic Media Face New Great Wall of China
A lot has been said about whether the press will be able to report freely in Beijing for the 2008 Olympics. New rules for the press went into effect this year that loosen restrictions on where reporters can go in China and who can be interviewed.


But as I head to Beijing to cover the one-year-to-go events, my worry is whether there will be someone I can speak to easily and quickly about the Olympics, much more than whether I can travel to western reaches of China to interview herdsmen.

There is less than a year before Beijing goes into the Games-time mode with the accompanying crush of 20,000 members of the media. Even so, BOCOG and the government remain unprepared to deliver the information the media will demand.

Compared to past Olympics, Beijing scores close to a zero in outreach to the foreign media, at least compared to standards set by past Games. At this stage of the 2004 Olympics, there was a daily flow of press releases and phone calls from Athens. It was the same four years earlier for Sydney.

Spokesmen for those organizing committees -- as well as government agencies -- were well-known and easily reachable by phone or email. They could speak with authority and knowledge to reporters seeking information about the Games.

Such is not the case for Beijing. An under-sized media relations team at BOCOG has neither the resources nor the power to comment on Olympic preparations. Municipal and national governments, despite their substantial role in matters of public security and transportation, have explained little or nothing to non-Chinese media.

To its credit, BOCOG has produced a website with plenty of stories and pictures, though light on details. Website readers even have the chance to point out factual or grammatical errors, but no website can take the place of personal contact.

Language is a big hurdle. Few foreign reporters speak Chinese. On the other side, the language skills of media officers for BOCOG or the government often do not include English or French, the two official languages of the Olympics. Despite promises by BOCOG to bring international experts to the media department, it still hasn't happened. One of the world’s leading public relations firms has been under contract to Beijing 2008 for more than year, but it's not clear whether the expertise has been put to use by BOCOG.

A press conference BOCOG hosts each Wednesday at its Media Center would seem to be a window to the Games for the international press. But with poor Chinese to English translation, a limit of one question with no follow-up and no opportunities for one-on-one questions, media have grown frustrated with the arrangement.

The daily news briefings that will take place next year at the Main Media Centre could be stormy affairs if the IOC agrees to the level of service delivered by BOCOG today.

China made the discovery centuries long ago that a wall, no matter how long and mighty, could be breached. The same fate awaits the virtual wall China has built for the Olympics, made from silence and bureaucratic procedures. The press will find an open gate.


Op Ed is a weekly column of opinion and ideas from Around the Rings founder and editor-in-chief Ed Hula. Comments, as well as guest columns are welcomed: comment@aroundtherings.com

ATR Datebook
    EVENT OF THE WEEK

Beijing: One Year to Go
Beijing, China
August 08, 2007

The countdown clock at Tiananmen Square will be the site of the celebration as Beijing marks one year before the 2008 Olympics.

FIBA Asia Championship for Men
Japan
Concludes August 5, 2007
FIVB Girls' Youth World Championship
Mexicali, Tijuana, Tecate & Ensenada
Concludes August 11, 2007
ISAF Women's Match Racing World Championship 2007
Saint Quay-Portrieux, Brittany, France
August 06 - August 11, 2007
2007 Summer Universiade
Bangkok, Thailand
August 08 - August 18, 2007
ICF Senior Flatwater World Championships
Duisburg, Germany
August 08 - August 12, 2007
2007 UCI Mountain Bike Marathon World Championships
Verviers-Eupen, Belgium
August 12, 2007
IBF World Championships
Kuala Lumpur, Malaysia
August 13 - August 19, 2007
FIVB Boys' Youth World Championship
Mexicali, Tijuana, Tecate and Ensenada, Mexico
August 15 - August 26, 2007


FIBA Africa Championship for Men
Angola
August 15 - August 26, 2007
FIBA Oceania Championship for Men
Australia
August 20 - August 24, 2007
FIBA Americas Championship for Men
Las Vegas, Nevada
August 22 - September 09, 2007
2007 Retrolympics
Elsterwerda, Germany
August 25 - August 26, 2007
IAAF World Championships
Osaka, Japan
August 25 - September 02, 2007
XIII Pacific Games
Samoa
August 25 - September 08, 2007
2007 World Rowing Championships
Munich, Germany
August 26 - September 02, 2007
2007 World Water Ski Championships
Linz, Austria
August 27 - September 02, 2007

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